Smart beer

Online layer for your products

    Background information & assignment

    Digital advertising is growing rapidly and we are confronted with lots and lots of commercials or teaser that relate to our impuls and we end up buying stuff. So from online excitement we go to the offline product. Wouldn’t it be great if we could add a secret online message to the physical product?

    The level of customer engagement increases, because even after the sale is done we can connect with our customers.


    By integrating the smart tag in a can or an action figure, you can add a unique and online message. By placing the product on your screen you can give acces to secret levels, winning a price or collecting points. Extend the customer journey by combining the on- and offline world.

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